Season 6 | Episode 17 | “Fresh Patch, Balm Chicky Balm Balm, Drain Strain, and BedJet” | Aired Feb 3, 2015
You might have stumbled upon a bonus episode of Shark Tank Tuesday night. Who am I kidding? You knew it was on Tuesday, no stumbling required! On to the recap!
The Sharks: Mark Cuban, Lori Greiner, Robert Herjavec, Barbara Corcoran, and Kevin O’Leary
Pitch 1: Fresh Patch
Trep: Andrew Feld
Seeking: $150,00 for a 10 percent equity stake
Fresh Patch is a grass-delivery subscription service for dogs. You subscribe to have a small patch of real grass delivered to your door. Your dog … uh … does his or her business in it. You receive a new patch of grass a week or so later (based on your subscription) and throw the old patch away. Good for those who live in the city and may not feel like taking ol’ Spot out and about.
What makes this pitch cool is that Andrew comes out with someone dressed in a big dog costume.
Okay, I’ll admit it. That was me. Or not.
Andrew has done $1 million worth of sales, all online. CA-CHING. However, he reveals that there’s a 75 percent attrition rate (meaning three out of every four people who use it the first time don’t use it a second time).
This doesn’t stop Kevin from making an offer: $150,000 for a 33.3 percent stake. Andrew does not comply.
Barbara offers $150,000 for 20 percent with a contingency: She wants the product in pet shops and retail.
Kevin drops his equity request to 20 percent to undercut Barbara, without the need for the product to go to pet shops and retail. Barbara stresses that this product needs to be in the stores.
Mark joins the fray. He wants to partner with Barbara. While Barbara would take care of getting the product in the shops, Mark and his team would handle the technology portion of things (website, etc.). Together, they offer $150,000 for 20 percent and ask for an immediate decision. Andrew tries to counter but Mark and Barbara don’t budge. Finally, Andrew takes the offer! Good for him, and whoever that was in the dog suit.
Deal: Mark and Barbara
Pitch 2: Balm Chicky Balm Balm
Treps: Liz Moskow and Abby Schwalb
Seeking: $75,000 for a 20 percent equity stake
Has a friend ever asked you for some of your lip balm? Sure, it’s your lip balm and it’s been on your lips, but you share anyway. This product tries to eliminate the anxieties around that. Balm Chicky Balm Balm (yes, say it exactly how you think it’s supposed to sound) is a lip balm with a second “friend end” so that you can share the balm without sharing the side you use for your lips. The packaging and presentation has a retro theme geared toward adults.
Liz and Abby have a fun pitch but the numbers set them back—$17,000 in sales in 60 stores, with a $9.50 retail price tag per balm. The Sharks are not fans of this.
Mark sums things up by calling it a “product, not a company,” and asserting that this product would be good as a niche in the adult entertainment market. As the Sharks all bow out, Kevin bashes the Balm Chicky’s prospects, which prompts the line of the night:
Abby: “I’m not sure why they call you Mr. Wonderful.”
Perhaps it’s his cheerful disposition?
Pitch 3: Drain Strain
Trep: Naushad Ali
Seeking: $110,000 for a 15 percent stake
The Drain Strain is a drain stopper that prevents clogging (much better than my kitchen drain stopper, which prevents nothing). It has a basket that catches the mess before it goes down your drain. Once it is full, you turn the stopper, lift, squeeze out the mess, and start over.
Kevin likes it; he offers $110,000 for 20 percent contingent on securing a licensing deal with a manufacturer of Naushad’s choice.
Barbara thinks Kevin’s deal is the way to go. I do, too.
Robert has an offer; $110,000 for … 10 percent! Oh, my. Never mind what I just said.
Robert also wants the contingency of securing a licensing deal with a major manufacturer of plumbing.
Naushad has to choose between Kevin and Robert. He asks if he can consult with his wife, and the Sharks tell him to stop stalling. Naushad chooses Robert’s offer, and Kevin is spurned.
Pitch 4: BedJet
Trep: Mark Aramli
Seeking: $250,000 for a 10 percent equity stake
The BedJet is an “ultrarapid” climate-control system for the bed. You place the device under the bed, put the attached nozzle under the bedding, and adjust the setting for how cool or warm you’d like for your bed to be.
Everything is going well (the Sharks even try out the climate-controlled demo bed and seem impressed), until we get to the retail price.
The Sharks balk at this. Mark Aramli (I’ll refer to him as Aramli to avoid confusion with Mark Cuban) explains that there is interest from major bedding companies. Kevin thinks the price is too high for the consumer—and makes the point again and again.
It’s getting loud in the Tank. In the midst of the noise, Lori is asking Aramli to explain more about those major mattress manufacturers who were interested. But Aramli is too preoccupied with Kevin, and inadvertently ignores Lori. Bad move.
Since Aramli is not answering her question, Lori says shes out! She explains that she asked Aramli five times to answer her question, but he didn’t. When Aramli asks if she could ask it again, she says …
Well, does that look like she said yes?
One by one the Sharks bow out, with some noting that Aramli was too much in “pitch” mode instead of really explaining how the product worked and how it was better than other similar products.
But wait, there’s more!
Aramli asks for clarification from Lori on why she backed out, and she expresses her frustrations again. Barbara asks Lori why she won’t get over it. Lori doesn’t agree with that sentiment, and Robert even thinks that was crossing the line.
Aramli tries to go on, but the Sharks reiterate that they’re all out. And that ends one of the least comfortable Shark Tank segments we’ve seen in a while.
Shark Tank airs Fridays at 9/8C on ABC.